Selecting a broker to handle your investments can be easy, or not. They all want your money, but you want to choose an online broker that you feel comfortable with.
Every year magazines like Kiplinger's, SmartMoney and Money Magazine rate the various online brokers for ease of use, cost and other criteria. But just because someone else says this is the way to go doesn't mean that broker will work for you. I suggest you do a little homework.
Where should you look? I would start with these online brokers:
• Fidelity Investments
• eTrade
• TD Ameritrade
• CharlesSchwab
• Scottrade
There are many more brokers than these. You can find them in magazines and you can do a search on the internet.
What should you look for? First, remember that the opening screen you see when you are first finding these brokers is their screen designed to get your business. This is most likely not the screen you will normally see...and you need to find their "regular" opening screen, usually by clicking on any area and then going back to their "home" page.
Second, remember that you are buying their services. They will be working for you, not the other way around. So you want their site to be easy for you. Selecting a broker to handle your investments can be easy, or not.
They all want your money, but you want to choose an online broker that you feel comfortable with. They will be working for you, not the other way around. So you want their site to be easy for you, to do the things you want to do. Also, depending upon how much money you have to invest and perhaps how frequently you trade, they may have an advance "trading site" that is even more comprehensive or easier to use - Fidelity calls theirs, "Fidelity Active Trade Pro."
What else should you check out?
• Initial $$$ dollars to open an account. This amount is usually different for a regular account (higher) versus a retirement account. For example, Fidelity wants $2,500 for all accounts but they will waive the minimum for a retirement account with regular automatic contributions. Scottrade only requires $500 to open an account.
• Fees - what do trades cost? This can be different for stocks, ETFS and mutual funds. Fees are only one item, one factor, in choosing a broker so don't decide on just this factor.
• Screens and Reports - in other words how easy is it to move around their website and what kinds of reports will you get. Plus can you easily find the reports and anything else you look for?
• Are the ETFs, mutual funds or stocks that you may be interested in available? Believe it or not they are not always available or some sites may charge more
than others for certain funds or ETFs.
• Send an email with a question. Send the same question to all the brokerages you are considering and see what kind of response you get: Is it speedy? Is it comprehensive? And how easy is it to actually talk with someone?
• Can you manage more than one account on just one screen? Remember I wrote earlier that you should have multiple savings accounts; well the same is true for investment accounts. You should have a retirement account, wealth building account and perhaps a vacation account. Plus, if you are married, can you manage your spouse's account from your screen without having to log off and then login to her account? This could be your question to write or call about.
• Do they keep records for you for tax purposes or do you need to keep and track everything?
• Mutual Funds - if you plan on investing in funds, what are their rules on round-trips and short-term trading fees? (another question to ask)
• How easy is it to get to the trading page?
• How easy is it to put "stops" on positions so you can minimize potential loses?
Remember, the brokers want your business. But also remember that it is your money and you want them to work for you your way. And by-the-way, good investment software is not dependent upon who you choose for a broker.
Every year magazines like Kiplinger's, SmartMoney and Money Magazine rate the various online brokers for ease of use, cost and other criteria. But just because someone else says this is the way to go doesn't mean that broker will work for you. I suggest you do a little homework.
Where should you look? I would start with these online brokers:
• Fidelity Investments
• eTrade
• TD Ameritrade
• CharlesSchwab
• Scottrade
There are many more brokers than these. You can find them in magazines and you can do a search on the internet.
What should you look for? First, remember that the opening screen you see when you are first finding these brokers is their screen designed to get your business. This is most likely not the screen you will normally see...and you need to find their "regular" opening screen, usually by clicking on any area and then going back to their "home" page.
Second, remember that you are buying their services. They will be working for you, not the other way around. So you want their site to be easy for you. Selecting a broker to handle your investments can be easy, or not.
They all want your money, but you want to choose an online broker that you feel comfortable with. They will be working for you, not the other way around. So you want their site to be easy for you, to do the things you want to do. Also, depending upon how much money you have to invest and perhaps how frequently you trade, they may have an advance "trading site" that is even more comprehensive or easier to use - Fidelity calls theirs, "Fidelity Active Trade Pro."
What else should you check out?
• Initial $$$ dollars to open an account. This amount is usually different for a regular account (higher) versus a retirement account. For example, Fidelity wants $2,500 for all accounts but they will waive the minimum for a retirement account with regular automatic contributions. Scottrade only requires $500 to open an account.
• Fees - what do trades cost? This can be different for stocks, ETFS and mutual funds. Fees are only one item, one factor, in choosing a broker so don't decide on just this factor.
• Screens and Reports - in other words how easy is it to move around their website and what kinds of reports will you get. Plus can you easily find the reports and anything else you look for?
• Are the ETFs, mutual funds or stocks that you may be interested in available? Believe it or not they are not always available or some sites may charge more
than others for certain funds or ETFs.
• Send an email with a question. Send the same question to all the brokerages you are considering and see what kind of response you get: Is it speedy? Is it comprehensive? And how easy is it to actually talk with someone?
• Can you manage more than one account on just one screen? Remember I wrote earlier that you should have multiple savings accounts; well the same is true for investment accounts. You should have a retirement account, wealth building account and perhaps a vacation account. Plus, if you are married, can you manage your spouse's account from your screen without having to log off and then login to her account? This could be your question to write or call about.
• Do they keep records for you for tax purposes or do you need to keep and track everything?
• Mutual Funds - if you plan on investing in funds, what are their rules on round-trips and short-term trading fees? (another question to ask)
• How easy is it to get to the trading page?
• How easy is it to put "stops" on positions so you can minimize potential loses?
Remember, the brokers want your business. But also remember that it is your money and you want them to work for you your way. And by-the-way, good investment software is not dependent upon who you choose for a broker.
Author Raymond Dominick has been investing in the markets since his teenage years. He is the designer of Dynamic Investor Pro investment software for stocks, ETFs and mutual funds. An experienced business manager and journalist, he has been a registered investment advisor representative, also a professional photographer who loves escaping to the wonders of Glacier National Park in Montana. View his software at: http://www.dynamicinvestorpro.com
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